Content Syndication As A Business
Media organizations increasingly rely on syndicated content, but access to such material typically requires expensive subscriptions or syndication deals. New York-based Mochila has devised a way to offer articles, photos, audio and videos a la carte while dispensing with subscription fees and protecting authors' rights.
Launched earlier this year, Mochila's website is essentially an online marketplace for content. Sellers offer up their wares along with price and any restrictions; buyers search for what they need and choose the best match. Content can be instantly downloaded into any publishing system, and purchases can be made in two ways: either by paying the price set by the original content owner, or by agreeing to post advertising along with the item, in which case the content is free. In the ad-supported arrangement, advertising revenue is shared among the buyer, the seller and Mochila.
For sellers, the benefits include new revenue opportunities and increased exposure; for buyers, decreased operational costs, more ad pages and revenue opportunities, and the rub-off effect of big-name content are among them. More than 1,000 media organizations have joined Mochila so far, including Reuters, the Associated Press and Hearst Magazines—you can't get much bigger than that.
World media spent just under USD 2 billion on syndicated news content last year, and that figure is expected to grow to USD 3 billion by 2008, Mochila says. The time is ripe for a new content model, and it looks like this one is taking hold. How about putting a niche or curator’s spin on the concept?