How Bored MBA Student Came Up With A Million Dollar Idea

Submitted by Dmitri Davydov on Mon, 2007-06-11 11:12.
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http://www.getamenity.com/

Like every MBA student, Dwight Schultheis was waiting for a business idea to inspire him. Then he noticed something: He and his male friends had shaving-related skin problems, and the products they used didn't help. "We're spending $200 on jeans, but using soap on our faces," he says. "It felt to me like it was a really untapped market."

Months of market research and a few focus groups later, his upscale men's grooming products company, Amenity, was born. The New York City business has grown to nine employees and annual revenue surpassing $1 million--quite a leap from last year, when Schultheis and co-founders Lisa Lehan, 28, and Kimberly Pecoraro, 32, started the company with $500,000 from personal funds and angel investors. "We're trying to be a first-mover and innovator in the men's category of clinical grooming," he says.

[Via - Entrepreneur Magazine]

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