How Bored MBA Student Came Up With A Million Dollar Idea

Submitted by Dmitri Davydov on Mon, 2007-06-11 11:12.
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Like every MBA student, Dwight Schultheis was waiting for a business idea to inspire him. Then he noticed something: He and his male friends had shaving-related skin problems, and the products they used didn't help. "We're spending $200 on jeans, but using soap on our faces," he says. "It felt to me like it was a really untapped market."

Months of market research and a few focus groups later, his upscale men's grooming products company, Amenity, was born. The New York City business has grown to nine employees and annual revenue surpassing $1 million--quite a leap from last year, when Schultheis and co-founders Lisa Lehan, 28, and Kimberly Pecoraro, 32, started the company with $500,000 from personal funds and angel investors. "We're trying to be a first-mover and innovator in the men's category of clinical grooming," he says.

[Via - Entrepreneur Magazine]

How to let your customers pay you to promote your business ? . . . IF you operate a restaurant, day spa, shoe store, flower shop, bookstore, amusement park, ski resort, sports bar, skating rink, tanning salon, tea shop, coffee shop, travel agency, car wash, community theatre, video store, deli, pet shop, oil change facility . . . or ANY retail business. See (What was this all about?)