How Display URL Influences AdWords Campaign CTR

Submitted by Dmitri Davydov on Thu, 2007-03-22 08:28.
Posted in:

I'm working with a startup company right now and we've been testing URL's in our Google ads.  In one particular group the best one brings us sign-ups at $2.03 per opt-in and the worst one is $6.01.  And the ONLY difference is the URL. 

The worst one is the original name of the company.  Because of this test the entire direction of the business has now changed.

Once at Ken McCarthy's System seminar someone told a story of someone who created this word-association experiment using banner ads just before Valentine's day, and they figured out that the #1 unmet need in the marketplace was women who wanted a date on February 14 but couldn't seem to get one.

They did this entirely by split testing banner ads.  Later that same story inspired me to test different titles for a Tolkien Lord Of The Rings event with Adwords.  It has become one of the most useful concepts in online market research.

Which ad do you think is better?  (Scroll slowly, please try to guess before you look at the answer)

(A)

Active Summer Camp

Kids Develop Learning Skills in a

Fun Filled Learning Enviornment

www.SuperCamp.com

or (B)

Active Summer Camp

Kids Develop Learning, Listening &

Communication Skills At Active Camp

www.SuperCamp.com

 

....A got 0.5%.  B got 2.0%.

 

(A)

Mold Help For Morons

Find out if you have a toxic mold

problem without spending a fortune!

www.GetMoldSolutions.com

or (B)

Mold Help For Morons

Find out if you have a toxic mold

problem without spending a fortune!

www.StopBlackMoldNow.com

 

....A got 2.1%.  B got 1.6%.  Only the URL was different.

[Via Perry Marshall]

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