How To Sell Products At Seminars

There are only a few things I do really well. Selling products is definitely one of them. I sell more products from the platform than anyone that I have seen including some of the “great ones.”

Successful speakers and seminar leaders often make much more than 50% of their revenue from product sales. If this concept is repugnant to you, get over it!

The only reason you should have a problem selling your products is if they aren’t worth it. If that’s the case, go back and redo them. If you’ve got great products that give people good value, then sell them with the zeal of a Baptist preacher. If your products are great, the world needs to know.

Selling products at your seminars and other events is not optional. You must do it if you’re going to be a successful seminar leader.

You can significantly add to your numbers by having an effective upsell at the product table. When people come up to make a purchase, make them an offer to buy a more expensive product and make it an offer they can’t refuse.

When people come up to your product table, you know that are ready to buy. Why not offer them a slight “bump” in what they were initially willing to pay? I think that a bump of just under $50 makes sense.

If someone is coming up to buy your $197 package, offer them something that normally sells for $150 or more on its own for an additional $47.

Whatever deal you decide to present, make sure you have an upsell at the table that is so attractive that few people will turn you down. Remember, your costs are so low that if you sell something for $47 that costs you $7 you’re still making an additional $40 you didn’t have.

Remember: “Do you want fries with that?” works for McDonald’s. It also works for product sales.

FredGleek, http://www.fredgleeck.com/

How to Make it Big in the Seminar Business