Musical Video Tutorials As A Business
Earlier this summer we wrote about Now Play It, a UK-based site that uses artist-led video instruction to teach music fans to play their favourite pop and rock songs. Now, focusing on a different niche, a similar site based in New York targets professional classical and jazz musicians with a wide range of expert-taught lessons.
Mucony offers video music lessons taught by some of the world’s finest classical and jazz artists. All the major instruments are represented, along with lessons in voice, history and theory, and teaching faculty hail from such prestigious institutions as the New York Philharmonic and Metropolitan Opera orchestras. A lesson for pianists on Schumann's Canaval op .9, for example, spans 30 minutes, while baritones can learn about pronouncing vowels through a 27-minute lesson; pricing for each is USD 5. In the next few weeks Mucony plans to relaunch with a new format that adds a raft of community features as well, the site says. Included among them will be job listings, master classes, live performances, a forum, downloadable music for sale and lessons for beginners.
Making top-level instruction more widely accessible can only please musicians, and the upcoming addition of community elements promises to complete the picture. One to replicate in the other arts as well, or any place practitioners can benefit from the guidance of experts.
[Via - Springwise.Com]