My Name Is Beer, Mr.Beer
Submitted by Dmitri Davydov on Sun, 2012-06-24 10:44.
Posted in: Niche Marketing
“Not bad. In fact, my first home brew wasn’t as good as this.”
That was Garrett Oliver, Brewmaster of Brooklyn Brewery, and what he had to say when he gave a MrBeer beer kit a try for himself. And believe us—he wasn't drunk when he said that.
Oliver described the “Mr. Beer Process” in three steps: "We sanitize, we brew, and then we bottle."
And how much did it cost him to make a 2-gallon beer?
It took him $40 for the complete kit—and a 2-gallon beer worth $.25 cents to $1, depending on the size of the bottle that’s being used.
That's not bad, considering it tastes good. Comedian Andy Dick once had a test run of the Mr. Beer as well, and all he had to say was: "That's smooth. That's probably the smoothest beer I've ever drank." And unlike those that have been shipped and exposed to outside air, Mr. Beer’s aroma is more intense because it comes straight from the plastic beer keg.
Mr. Beer has been in the business of creating the world's easiest home brewing systems and supplies since 1993. They use barley, wheat, and hops for their malts, and are brewed on their modern facility on South Island NZ. They use a complex process of cracking, heating, and separating grains and then adding in hops to produce the color, balance, and flavor that beer is known for. However, the difference is that with Mr. Beer, all the excess water is removed, and the concentrated malt extract that’s left would be canned for shipping.
Their most popular product is the Premium Edition Mr. Beer Kit, which comes with a 2-Gallon Fermenter, first batch of beer (Standard Booster Recipe with Hopped Malt extract, dry brewing yeast, and No-Rinse Cleanser), eight amber-colored bottles with caps and labels. These bottles are designed to accommodate carbonated beverages, and are FDA approved.
Other Mr. Beer products also include Cider Kits a nd Root Beer kits—and they taste good as well.
With such high-tech procedures, does it guarantee perfect beer all the time?
Not necessarily. It depends on how you brew it.
"It's a little bit sweet and needs a little bit more carbonation." Oliver observed, after tasting his first batch of beer.
But here’s where he made a teeny-tiny-itsy-bit mistake: he didn’t wait long enough for the beer to ferment.
A good way to avoid this is to let the beer sit longer than a week to reduce its sweetness. The longer it ferments, the less sweet it becomes.
As with everything else, patience really IS a virtue when it comes to brewing your own beer. According to Drew Vics, a.k.a "The Brewologist", you can have home brewed beer in two weeks, but if you want it to taste its best, then wait for four weeks—or three and a half, if you can't wait any longer.
A good solution for that "le ss head" or "less carbonation" problem so often encountered by first-time brewers is to dissolve no more than 3/8 of a cup of sugar or confectioner's corn sugar into 1 pint of hot water and then let it cool. Then divide them evenly among your bottles instead of adding each sugar in each bottle (as what the direction says). This results in better and more even carbonation.
Really, it doesn’t get any simpler than that. Vics put it succinctly: "Mr. Beer makes a good beginner home brewing kit, and it is a great kit to keep around and reuse, even for the more advanced brewer. This is a great way to get your feet wet, and learn the basics of the home brewing process."
For Mr. Beer coupons, click here.
[Via - Odd News]
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