The Brodsky Law Firm is not your typical New York City law firm. For one thing, they have a crude drawing of a purple cow on their homepage.
Niche Marketing
Specific and relevant advice on marketing your niche business. The how-to for getting customers, generating traffic, increasing conversions, getting more backend sales and other hot tips from the Internet's leading niche marketers.
Build-A-Bear's Founder Shares Her Story
Submitted by Dmitri Davydov on Wed, 2008-03-26 20:39.
Posted in: Niche Marketing
Background: Clark left a successful corporate career to start her own business, Build-A-Bear Workshop (NYSE:BBW - News), then a relatively new concept in retail entertainment.
The Company: Since launching its first workshop in St. Louis in 1997, the business has expanded to 300 shops across Asia, Canada, Europe, and the U.S., with sales of $437 million. In June, Build-A-Bear Workshop helped launch Ridemakerz(BusinessWeek.com, 7/19/07) a build-your-own model toy car retailer -- in which it has a major investment stake.
Why is the US economy crashing?
Submitted by Dmitri Davydov on Wed, 2008-03-26 10:29.
Posted in: Niche Marketing
Janszen Interview with Australian Economist Dr. Steven Keen: Part I
Leisure Economy And What It Means For Your Future
Submitted by Dmitri Davydov on Mon, 2008-03-24 12:20.
Posted in: Niche Marketing
For this week’s Shifting Career’s column, I spoke with Linda Nazareth, an economist in Toronto for Business News Network, Canada’s national cable station for business news. She is the author of a new book, “The Leisure Economy.” Below are excerpts from our conversation:
Should You Pay $500 For Review On JohnChow.Com?
Submitted by Dmitri Davydov on Sun, 2008-03-23 10:02.
Posted in: Niche Marketing
I am a big fan of Johh Chow. So, I figured, I should try ordering a review for PickyDomains on his website, which ain't cheap - $500 to be exact.
Want to know if it was worth it? OK, you decide.
Economic Facts and Fallacies
Submitted by Dmitri Davydov on Sat, 2008-03-22 11:55.
Posted in: Niche Marketing
I preface my review of Thomas Sowell's Economic Facts and Fallacies with two semi-personal accounts. First, many years ago my young wife and I took the subway to Boston Common to a Fair Play for Cuba demonstration (this was before we drove Castro into the USSR's arms with a trade embargo and other hostilities).
An Entrepreneurial Path to Peace
Submitted by Dmitri Davydov on Mon, 2008-03-17 10:29.
Posted in: Niche Marketing
About five years ago, Stef Wertheimer came across Gamila Hiar, a Druze woman with no formal education who had learned the ancient art of making soap from wild herbs and olive oil as a child. At the time, Hiar was supplementing her family's income, producing about 500 soap bars a week, from a corner in a room underneath her house in Pqi'in, a village in the Galilee region of northern Israel.
Great Business Books - How Come That Idiot's Rich and I'm Not?
Submitted by Dmitri Davydov on Sat, 2008-03-15 12:30.
Posted in: Niche Marketing
In How Come That Idiot’s Rich and I’m Not? bestselling author Robert Shemin reveals for the first time the inner-circle secrets of the mega-wealthy. Have you ever wondered why some people attract wealth while others stay financially trapped and in debt?
Not Your Regular Lawyer
Submitted by Dmitri Davydov on Thu, 2008-03-13 09:55.
Posted in: Niche Marketing
The Issue: New Franchise Is a Tough Sell
Submitted by Dmitri Davydov on Wed, 2008-03-12 10:04.
Posted in: Niche Marketing
Less than a year after launching three small, independent gyms near Minneapolis, Peter Taunton believed he had a business concept ripe for franchising. His Snap Fitness health clubs cost relatively little in terms of overhead, maintenance, and personnel, and had proved simple for him to run on his own.
The Rise Of Freeconomics. Why $0.00 Is the Future of Business
Submitted by Dmitri Davydov on Tue, 2008-03-11 13:00.
Posted in: Niche Marketing
Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games. Virtually everything Google does is free to consumers, from Gmail to Picasa to GOOG-411.
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