Niche Marketing

Specific and relevant advice on marketing your niche business. The how-to for getting customers, generating traffic, increasing conversions, getting more backend sales and other hot tips from the Internet's leading niche marketers.

Raising Dirty Laundry Up a Flag Pole

Submitted by Dmitri Davydov on Sun, 2006-07-30 07:16.
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Picture this. You’re talking to a prospect, trying to sell him or her a product when deep inside you know that the product has a flaw in it. Let’s say it is the worst-looking product you could possibly offer. Furthermore, it has a stupid name. Even worse, you normally sell the most advanced-looking products—ones that win awards for their beauty, design and technology—and this one is plain ugly.

That’s exactly the challenge I faced when I offered a thermostat made by a small company in the Detroit area. The Magic Stat name was not very memorable, the plastic case looked cheap and the entire unit looked like it was a throwback to Thomas Edison.

Lessons From The Vice Squad, Part I

Submitted by Dmitri Davydov on Sat, 2006-07-29 15:15.
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Link of the day - Coupons For Godaddy

 

It’s no secret among top marketers that some of the smartest salesmen are con-artists. I do NOT suggest you get involved in any sort of unethical project... and, in fact, I hope you rot in hell if you do.

4 Simple Promotional Ideas (Dan Kennedy)

Submitted by Dmitri Davydov on Fri, 2006-07-28 17:33.
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This was a great example of how anyone can succeed in promoting their business by following these four simple ideas:

#1: Worry less about image than everybody else does.

#2: Write like you would talk - selling face-to-face, person-to-person.

#3: Be friendly, not stuffy

#4: Be courageous.

As a final comment on this subject, I'd like to encourage you to really work at putting together good direct marketing campaigns for your business. Don't just hastily throw something together or just wholesale copy an idea you got from these emails.

It takes time, effort, research and sweat to make direct marketing work. One friend of mine in the business forces himself to write at least fifty different possible headlines for the same ad before settling on the best one.

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