Niche Marketing
Spanx.Com Success Story
Link of the day - A dirty little trick that gets you pretty much any DVD for 10 cents each.
The former door-to-door saleswoman of fax machines and office copiers, Blakely cut the feet off a pair of panty hose to fix her “unsightly panty lines,” and voilà, the idea for Spanx was born. Sales last year were $150 million.
Dressing Your Baby Like A Star
Adriana Serio is into celebrity fashion. She recently got a $28 pair of pink Mary Jane shoes by Robeez after the daughter of actress and former Miss USA Ali Landry was photographed wearing them.
Adriana can't put her enthusiasm into words. She's only nine months old. But her mother, Gina Serio, who bought the shoes, admits to her own fascination with what celebrities' babies are wearing.
Still Think Hamburgers Are A Boring Business?
Given the ubiquity of the all-beef patty and the global spread of the golden arches, one can be forgiven for struggling to imagine America before the burger.
A Hairdresser's Secret:Keeping His Clients Close
Nick Arrojo?
Made to Stick: Why Some Ideas Survive and Others Die
If you are going to write a guide to crafting sticky ideas, your book had better embody your principles. Authors Chip and Dan Heath succeed admirably. What I love about "Made to Stick" is that it is not merely entertaining (though it is), it provides practical, tangible strategies for creating sticky ideas.
For Gamers, the Craving Won’t Quit
SAN FRANCISCO — The troubled economy and rising prices for food and gas won’t keep fast-twitch video gamers from splurging on their latest must-have diversion, Grand Theft Auto IV.
During the next two weeks, some five million couch jockeys are expected to plunk down $60 to buy Grand Theft Auto IV, a violent and episodic game that hits stores Tuesday.
The release is expected to be one of the biggest video game debuts ever, extending a franchise that has already sold 70 million copies since its arrival in 1997.
Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism
"Bad Money" is about the insecurity of America's future given a debt-gorged financial sector, and vulnerability caused by expensive dependence on imported oil. The term refers not just to the depreciated dollar but also dangerous attitudes and flawed financial products.
Unless you have a retirement portfolio of at least a million dollars at age 65, you will have the following options:
Unless you have a retirement portfolio of at least a million dollars at age 65, you will have the following options:
The Dumbest Business Decisions Of All Times
We’ve all made mistakes … but probably not big mistakes like making snot beer, saying no to The Beatles, or turning down the patent for the telephone. In fact, here are some of the biggest business blunders in history: Turning Down The BeatlesSHOULD WE SIGN THEM UP? Why There Aren't More GooglesSubmitted by Dmitri Davydov on Tue, 2008-04-15 09:42.
Posted in: Niche Marketing
Paul Gram wrote an awesome article, called Why There Aren't More Googles. It's well worth the read: Umair Haque wrote recently that the reason there aren't more Googles is that most startups get bought before they can change the world. 
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