Sometimes all it takes is one smart move. Darren Barefoot, annoyed by a swell of media coverage about the virtual world Second Life, created a parody of it-- getafirstlife.com. (The subhead: "Your world. Sorry about that.")
Barefoot launched his site in January, submitted it to recommendation sites, and sent it to a few bloggers; it worked its way up Digg. Soon he was enjoying his own little windfall: 350,000 visitors in 30 days, and roughly $1,000 from Google ads--ironically enough, ads for the myriad businesses and services that cater to Second Life users.
Pick a Topic That You’re Passionate about
The worst thing you can do is blog about a topic because it pays the most. While keywords like Asbestos Cancer may pay a lot, they’re really boring to write about. This blog covers topics that I’m passionate about - cars, fine dining, technology, Internet, finance, and money. I never get bored writing about this stuff. When you’re passionate about your topic, it shows through in your writing and readers connect with it.
Blogs attract like-minded people together. Chances are really high that the person reading your blog is passionate about the topic you’re writing about. If you’re not passionate about your topics, the readers will see that and won’t stick around.
What could be better than having an insider walk you through his or her favourite spots in a new city or travel destination? How about having access to a whole library of such tours that can be downloaded right to your iPod or MP3 player? That's what Chicago-based AudioSnacks is offering consumers. Users can download audio tours of select destinations and can put up their own tours for purchase.
“AudioSnack is a place to find, purchase, download, listen to and appreciate audio tours that people just like you have created to share, and a place where you can do the same for others.” Tours are modestly priced—some are even free. Many feature downloadable maps to accompany the audio footage, and customers can listen to a sample snippet of a tour before deciding to purchase.
Three fourths of all Google advertisers pay at least 50% stupidity tax. Not just on Friday the 13th, but every day.
Which is to say, most of those little ads you see all over the Internet cost their advertisers twice as much as they should. Sometimes much more.
This is a bad omen.
Good for you and me, though. Because it's not like this problem can't be prevented with a few Four-Leaf Clovers and Rabbits Feet.
The #1 way to toss your coin into the Internet Wishing Well is to run a Split Test. You pit one Google ad against another and getting a winner and a loser, again and again and again.
Shopping cart abandonment is a significant problem. In some market verticals between 65 and 75% of shoppers abandon their online shopping carts before completing the checkout process. Small business owners report rates as high as 82%. Here are 20 tips to help you reduce the number of shoppers on your site that abandon their online shopping carts.
Check how many steps are in your checkout process. This is usually a prime "knee jerk" target for results, but it has been found that whether you have one step or seven steps in the checkout process is not all that critical (which goes against conventional advice by having as few steps as possible). We had one client with whom with whom we were able to bring the checkout process from six steps down to one, but there was no correlation in reduction of the abandonment rate to the number of steps. Note: In testing that I have done I also found this to be true. Once people find what they want, they are generally going to buy, regardless of the steps involved.
PickyDomains.Com is a perfect example of how to turn one’s talent into a profitable business. With ever expanding Internet and tens of millions existing websites, finding an available domain name that’s not already taken by cybersquatters can be a real nightmare.
But one man’s problem is another man’s solution. Rather than to shell out hundreds or thousands of dollars for a domain name on the aftermarket, an increasing number of web entrepreneurs turn to professional domain namers.
While most naming agencies charge a non-refundable fee that can be as high as $1500 for a corporate domain, one service that unites 17 professional domain namers from countries like United States, Russia, Australia and New Zealand, decided to offer a risk-free service that costs only 50 dollars per domain.
I love kosher food. In fact, I’ve always said I shoulda been born Jewish. Not only do they have great food, they’ve got more holidays. Plus, they’ve got great-looking women(!). And anytime I see a religion that uses that much wine in their observations – hey: I’m IN!
But alas, I was born a poor, whitebread Anglo-Saxon protestant straight male. And not when being a straight white male (SWM) came with any perks, either.
Due to a combination of bad luck and poor personal planning, I was born into this fraternity just as it was becoming the one minority group it’s politically correct to despise.
Most websites, even profitable ones, are dismal failures when it comes to maximizing their possible sales. With average conversion rates for online stores floating around below 2%, it's not hard to see why.
Luckily, Google has actually made their secret formula for success available to anyone who cares to pay attention. As you read this article, you will begin to understand what's driving their tremendous success, and how you can apply the same principles to your own business.
So what is Google doing, that you aren't doing? What makes their ugly website worth billions of dollars and yours worth, um, slightly less?
A good offer can make all of the difference in the world in the overall results of your direct marketing.
In order to craft these highly effective offers, here are the ingredients that can be used in the thinking that should go into them.
Number one, something new as in new products, new services, new prices.
Number two, a sale or specially discounted prices.
Number three, a bonus or premium for purchasing or even just for coming in.
Number four, a gift for responding.
Number five, a time limit on the offer to stimulate prompt response.
And the best offer includes all five of these ingredients. In fact, whenever I write a sales letter for a client, I will typically include every one of them. Think of it this way. Why would you bother to go to all of the trouble, time, and expense to send your customers or prospects an offer and settle for a lousy result?
When my book "Rich Dad's Prophecy" was released in 2002, most financial newspapers and magazines trashed it because I discussed a looming stock market crash. Ironically, much of what I predicted in the book is coming true earlier than I expected.
On Feb. 27 of this year, a 9 percent market sell-off in China sent ripples of fear through stocks markets across the world. In the United States, the Dow's one-day plunge of 416 points was the steepest decline since the market opened after Sept. 11, 2001.
So the question is: Should stock investors be worried? As you might expect, some say yes and some say no.