Shopping cart abandonment is a significant problem. In some market verticals between 65 and 75% of shoppers abandon their online shopping carts before completing the checkout process. Small business owners report rates as high as 82%. Here are 20 tips to help you reduce the number of shoppers on your site that abandon their online shopping carts.
Check how many steps are in your checkout process. This is usually a prime "knee jerk" target for results, but it has been found that whether you have one step or seven steps in the checkout process is not all that critical (which goes against conventional advice by having as few steps as possible). We had one client with whom with whom we were able to bring the checkout process from six steps down to one, but there was no correlation in reduction of the abandonment rate to the number of steps. Note: In testing that I have done I also found this to be true. Once people find what they want, they are generally going to buy, regardless of the steps involved.
PickyDomains.Com is a perfect example of how to turn one’s talent into a profitable business. With ever expanding Internet and tens of millions existing websites, finding an available domain name that’s not already taken by cybersquatters can be a real nightmare.
But one man’s problem is another man’s solution. Rather than to shell out hundreds or thousands of dollars for a domain name on the aftermarket, an increasing number of web entrepreneurs turn to professional domain namers.
While most naming agencies charge a non-refundable fee that can be as high as $1500 for a corporate domain, one service that unites 17 professional domain namers from countries like United States, Russia, Australia and New Zealand, decided to offer a risk-free service that costs only 50 dollars per domain.
I love kosher food. In fact, I’ve always said I shoulda been born Jewish. Not only do they have great food, they’ve got more holidays. Plus, they’ve got great-looking women(!). And anytime I see a religion that uses that much wine in their observations – hey: I’m IN!
But alas, I was born a poor, whitebread Anglo-Saxon protestant straight male. And not when being a straight white male (SWM) came with any perks, either.
Due to a combination of bad luck and poor personal planning, I was born into this fraternity just as it was becoming the one minority group it’s politically correct to despise.
Most websites, even profitable ones, are dismal failures when it comes to maximizing their possible sales. With average conversion rates for online stores floating around below 2%, it's not hard to see why.
Luckily, Google has actually made their secret formula for success available to anyone who cares to pay attention. As you read this article, you will begin to understand what's driving their tremendous success, and how you can apply the same principles to your own business.
So what is Google doing, that you aren't doing? What makes their ugly website worth billions of dollars and yours worth, um, slightly less?
A good offer can make all of the difference in the world in the overall results of your direct marketing.
In order to craft these highly effective offers, here are the ingredients that can be used in the thinking that should go into them.
Number one, something new as in new products, new services, new prices.
Number two, a sale or specially discounted prices.
Number three, a bonus or premium for purchasing or even just for coming in.
Number four, a gift for responding.
Number five, a time limit on the offer to stimulate prompt response.
And the best offer includes all five of these ingredients. In fact, whenever I write a sales letter for a client, I will typically include every one of them. Think of it this way. Why would you bother to go to all of the trouble, time, and expense to send your customers or prospects an offer and settle for a lousy result?
When my book "Rich Dad's Prophecy" was released in 2002, most financial newspapers and magazines trashed it because I discussed a looming stock market crash. Ironically, much of what I predicted in the book is coming true earlier than I expected.
On Feb. 27 of this year, a 9 percent market sell-off in China sent ripples of fear through stocks markets across the world. In the United States, the Dow's one-day plunge of 416 points was the steepest decline since the market opened after Sept. 11, 2001.
So the question is: Should stock investors be worried? As you might expect, some say yes and some say no.
Tell us what your business does
Celebritycastoffs.co.uk is the UK’s first website dedicated to auctioning clothes and memorabilia owned by celebrities.
Where did the idea for your business come from?
I thought of the idea 5 years ago while I was reading through some celebrity magazines and wondered what the celebrities do with items after they have been worn.
How did you know there was a market for it?
We are living in a celebrity fuelled world. The general public thrive on celebrity status. We are giving the opportunity for the general public to become part of this celebrity world and up to 70% of the final bid is donated to a charity of the celebrities choice.
When MomsWIN started five years ago I was just 21 years old. My family grew from two to five youthful bundles of energy called children and my income exploded exponentially. The crown jewels in my business are Addison, Ashton, Avery, Aiden and Amara. Starting at 21 without experience would seem to be a recipe for failure. Hopefully, this helps you to understand why we say not having traditional markers to set our course was a blessing. It should also demonstrate that you to can set a successful course by breaking the traditional rules.
Hope you’re having a swell weekend.
It’s a working weekend for me… but I will “owe” myself the time back later, doing something fun and not work-related.
Because success sucks if you can’t enjoy it.
I’ve experienced burn-out a couple of times in my long career… and eventually learned both how to spot the oncoming symptoms, and take corrective measures to get back in the groove (where I work hard and play hard and get maximum bliss from the entire process).
There’s a sweet spot you can find where you can’t wait to get back into the office each workday, and also can’t wait for the fun days to arrive. You are totally absorbed in everything you do (and not thinking about work when you play, or wishing you were playing when you’re at your desk).
If you ask me, this is a huge fallacy – I currently have web ad placements returning over 800% ROI. Imagine being handed eight bucks for every dollar you spend! So obviously it would take a lot to convince me that web media doesn’t work.
But not all web media is created equal. As a responsible web marketer, you can’t listen to what they say. You have to find out for yourself! And this means testing.
As a smart direct response marketer you need to allocate time and money to testing not only ad copy, ad layout, offers and prices. You also have to test media. Because in the web marketing world your media is your traffic driver … the catalyst that brings potential prospects to your doorstep.