In 1996 the Chicago Bulls reigned supreme and Michael Jordan was raking in $80 million per year. Joe Kleine was last on the bench, making the NBA minimum of $272,250.
Same winning team. Why the 300:1 difference in pay?
Because Michael Jordan was just slightly better than everyone else.
And because Michael Jordan drives sales of basketballs, tennis shoes, T-shirts, soft drinks and toothpaste in Paris, Barcelona, Taipei, Tokyo, Melbourne, and Davenport Iowa.
Joe Kleine doesn't.
Wedding Mapper is an online tool that allows people to map out their wedding and all events associated with it so that friends, family and photographers can locate places easily on an interactive map. The mapping tool is free to use, and doesn’t take long at all to set up.
The site is supported by ads, which can be removed for a one time fee of $9.95. That membership also includes a custom URL, ability to add links to wedding registries or other services, and file uploading for wedding invitations that can be printed out.
I am a strong, enthusiastic advocate of direct marketing. For most businesses, small or large, direct marketing consistently delivers the best results for dollars spent. We need to begin with an understanding of direct marketing versus other types of advertising, promotion and marketing. Let's talk first a little bit about the others.
There is institutional advertising. This type of advertising is often intentionally used by big corporations and blindly copied by smaller ones. It essentially says to consumers and/or to stock holders here we are, here's who we are, here's what we do and we're nice guys but it never asks anybody to buy anything or to take any action. It's image building.
Sometimes all it takes is one smart move. Darren Barefoot, annoyed by a swell of media coverage about the virtual world Second Life, created a parody of it-- getafirstlife.com. (The subhead: "Your world. Sorry about that.")
Barefoot launched his site in January, submitted it to recommendation sites, and sent it to a few bloggers; it worked its way up Digg. Soon he was enjoying his own little windfall: 350,000 visitors in 30 days, and roughly $1,000 from Google ads--ironically enough, ads for the myriad businesses and services that cater to Second Life users.
Pick a Topic That You’re Passionate about
The worst thing you can do is blog about a topic because it pays the most. While keywords like Asbestos Cancer may pay a lot, they’re really boring to write about. This blog covers topics that I’m passionate about - cars, fine dining, technology, Internet, finance, and money. I never get bored writing about this stuff. When you’re passionate about your topic, it shows through in your writing and readers connect with it.
Blogs attract like-minded people together. Chances are really high that the person reading your blog is passionate about the topic you’re writing about. If you’re not passionate about your topics, the readers will see that and won’t stick around.
What could be better than having an insider walk you through his or her favourite spots in a new city or travel destination? How about having access to a whole library of such tours that can be downloaded right to your iPod or MP3 player? That's what Chicago-based AudioSnacks is offering consumers. Users can download audio tours of select destinations and can put up their own tours for purchase.
“AudioSnack is a place to find, purchase, download, listen to and appreciate audio tours that people just like you have created to share, and a place where you can do the same for others.” Tours are modestly priced—some are even free. Many feature downloadable maps to accompany the audio footage, and customers can listen to a sample snippet of a tour before deciding to purchase.
Three fourths of all Google advertisers pay at least 50% stupidity tax. Not just on Friday the 13th, but every day.
Which is to say, most of those little ads you see all over the Internet cost their advertisers twice as much as they should. Sometimes much more.
This is a bad omen.
Good for you and me, though. Because it's not like this problem can't be prevented with a few Four-Leaf Clovers and Rabbits Feet.
The #1 way to toss your coin into the Internet Wishing Well is to run a Split Test. You pit one Google ad against another and getting a winner and a loser, again and again and again.
Shopping cart abandonment is a significant problem. In some market verticals between 65 and 75% of shoppers abandon their online shopping carts before completing the checkout process. Small business owners report rates as high as 82%. Here are 20 tips to help you reduce the number of shoppers on your site that abandon their online shopping carts.
Check how many steps are in your checkout process. This is usually a prime "knee jerk" target for results, but it has been found that whether you have one step or seven steps in the checkout process is not all that critical (which goes against conventional advice by having as few steps as possible). We had one client with whom with whom we were able to bring the checkout process from six steps down to one, but there was no correlation in reduction of the abandonment rate to the number of steps. Note: In testing that I have done I also found this to be true. Once people find what they want, they are generally going to buy, regardless of the steps involved.
PickyDomains.Com is a perfect example of how to turn one’s talent into a profitable business. With ever expanding Internet and tens of millions existing websites, finding an available domain name that’s not already taken by cybersquatters can be a real nightmare.
But one man’s problem is another man’s solution. Rather than to shell out hundreds or thousands of dollars for a domain name on the aftermarket, an increasing number of web entrepreneurs turn to professional domain namers.
While most naming agencies charge a non-refundable fee that can be as high as $1500 for a corporate domain, one service that unites 17 professional domain namers from countries like United States, Russia, Australia and New Zealand, decided to offer a risk-free service that costs only 50 dollars per domain.
I love kosher food. In fact, I’ve always said I shoulda been born Jewish. Not only do they have great food, they’ve got more holidays. Plus, they’ve got great-looking women(!). And anytime I see a religion that uses that much wine in their observations – hey: I’m IN!
But alas, I was born a poor, whitebread Anglo-Saxon protestant straight male. And not when being a straight white male (SWM) came with any perks, either.
Due to a combination of bad luck and poor personal planning, I was born into this fraternity just as it was becoming the one minority group it’s politically correct to despise.