Tell us what your business does
Celebritycastoffs.co.uk is the UK’s first website dedicated to auctioning clothes and memorabilia owned by celebrities.
Where did the idea for your business come from?
I thought of the idea 5 years ago while I was reading through some celebrity magazines and wondered what the celebrities do with items after they have been worn.
How did you know there was a market for it?
We are living in a celebrity fuelled world. The general public thrive on celebrity status. We are giving the opportunity for the general public to become part of this celebrity world and up to 70% of the final bid is donated to a charity of the celebrities choice.
When MomsWIN started five years ago I was just 21 years old. My family grew from two to five youthful bundles of energy called children and my income exploded exponentially. The crown jewels in my business are Addison, Ashton, Avery, Aiden and Amara. Starting at 21 without experience would seem to be a recipe for failure. Hopefully, this helps you to understand why we say not having traditional markers to set our course was a blessing. It should also demonstrate that you to can set a successful course by breaking the traditional rules.
Hope you’re having a swell weekend.
It’s a working weekend for me… but I will “owe” myself the time back later, doing something fun and not work-related.
Because success sucks if you can’t enjoy it.
I’ve experienced burn-out a couple of times in my long career… and eventually learned both how to spot the oncoming symptoms, and take corrective measures to get back in the groove (where I work hard and play hard and get maximum bliss from the entire process).
There’s a sweet spot you can find where you can’t wait to get back into the office each workday, and also can’t wait for the fun days to arrive. You are totally absorbed in everything you do (and not thinking about work when you play, or wishing you were playing when you’re at your desk).
If you ask me, this is a huge fallacy – I currently have web ad placements returning over 800% ROI. Imagine being handed eight bucks for every dollar you spend! So obviously it would take a lot to convince me that web media doesn’t work.
But not all web media is created equal. As a responsible web marketer, you can’t listen to what they say. You have to find out for yourself! And this means testing.
As a smart direct response marketer you need to allocate time and money to testing not only ad copy, ad layout, offers and prices. You also have to test media. Because in the web marketing world your media is your traffic driver … the catalyst that brings potential prospects to your doorstep.
I really just don't get it. It's just plain pathetic.
How can so many businesses be missing the boat by such a long country mile on this?
Billions of dollars in profits, flushed away!
Just because of 7 innocent, yet deadly, tactical sales and marketing errors. Its nuts!
Now before I continue, let me just say that some of you who read this might find it upsetting.
I'm going to reveal some controversial ideas here. And yes, some of them are likely to fly in the face of many of the things that you've probably read and heard, and come to believe.
An innovative Japanese company is offering university students free photocopies. This free love is made possible by printing ads on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through. For JPY 400,000, advertisers can have their message printed on 10,000 sheets of paper.
Tadacopy machines have been placed at a few dozen campuses, and are a big hit with students. The company was founded by students at the universities of Keio, Chuo and Hosei, who installed the first free copy machine in April of last year. Nice one for student entrepreneurs to set up in other countries! You'll make some extra money, your fellow students will thank you, and local advertisers will be able to reach a targeted audience in a novel way. Like any good free love concept, it’s a win-win-win situation.
If you are into SEO, you know the importance of links. You can buy a link from any page on NicheGeek.Com, except the index, for $50 (you can pay via credit card, paypal, e-check, wire, etc.)The best of NicheGeek.Com pages are $150 per link (because they get massive traffic, in addition to having good PR) These are
- 10 Totally Stupid Online Business Ideas That Made Someone Rich
- 10 Unconventional But Successful Online Homebusiness Ideas
- 10 Awesome Startups You’ve Never Heard About
- Is Hef really having a better time at the Playboy Mansion than you are at home?
- A very critical marketing lesson I learned while trying to bluff a veteran poker player (Hint: I lost.)
All links are PERMANENT, which means your really BUY them, not rent them. I can link to any site, except pharma sites, porn sites, spyware sites and scammy-looking MFA sites.
If you’re an entrepreneur or small business owner… and you’ve been earning a few bucks online using any of the tactics you’ve learned from me (or any of the other veteran marketers online)… then pat yourself on the back.
You’re doing something that many “mainstream” businesses haven’t yet figured out how to pull off.
And… if they continue to ignore the basics of direct selling (which you’re taking for granted as necessary for profits)… they won’t be “mainstream” much longer.
They’ll be extinct.
Here’s what I’m talking about: The Web has “officially” become the Number One source for advertising for many of the culture’s biggest advertisers — a year earlier than predicted. Gazillions of bucks that used to be channeled through “traditional” media (newspapers, magazines, direct mail, television, radio, etc) have now been measurably diverted online.
In the 33-plus years since I created my first little piece of direct response sales copy, I've written considerably more than a thousand direct response ads, television spots and mail pieces.
Because nearly all of them were direct response promotions, each produced an easily measurable and almost immediate result. And over the years, as I studied those results, my approach to strategizing and creating sales promotions began to evolve.
Today, my work process is very different than it was in those early years. My first thought is no longer about the product benefits or even the product's USP. Nor do I begin each project by thinking about all the rational "reasons why" my prospect should buy.
In the last Success Marketing Strategy we talked about pricing and how most business people under price their products and services. Of course, fixing this problem is a huge source of profit improvement.
A second source of profit improvement directly linked to everything else we've discussed in these email is doing more business with each customer as opposed to obtaining lots of new customers. A lesson I've learned from the mail order business is that a buyer is a buyer is a buyer. It's infinitely easier and always more profitable to work at increasing the purchasing of your satisfied customers than it is to go out and add new ones.