Marianne Kost, a divorced mother in New York, paid $2,000 for a profile, photographs and coaching from Evan Marc Katz, owner of two coaching services based in Los Angeles, EvanMarkKatz.com and E-Cyrano.com. Ms. Kost was new to online dating, so Mr. Katz also helped her decide which dating service to use and which men to meet.
When Ms. Kost wrote her personal essay, Mr. Katz pushed her to tell specific stories, such as, “I came face-to-face with a bull moose during rutting season,” and, “I occasionally smear a glob of peanut butter on my dog’s nose, just for fun.” Ms. Kost said she had many responses when her profile went online at Match.com.
There are three levels of interaction with a customer. If you are stictly a direct mail or online operation, you will never see most customers at all. As a freelancer, I have to “go deep” with a client, but it’s almost always on the phone — so, while I get to know my customer intimately through long, frequent chats, I wouldn’t recognize them on the street. Lastly, if you are, say, a doctor or a retailer, then you operate in the same space as your customer, face to face. You can see, hear, touch and smell them.
Now, the biggest blunder most businesses make is to ignore the lifetime value of a customer. These “future blind” businesses operate as if the current transaction is the only one that matters. So they get short-sighted about the long-term effects of customer satisfaction.
Getting fired from a job could be the start of something great.
In January 2001, Betsy Fein of Maryland was laid off from her job as a human resources director. Instead of going back to the rat race, she decided to drop out of the corporate world for good and pursue her dream of becoming her own boss. Betsy said: “I wanted to have the flexibility and freedom of owning my own business, having more time for my kids, and the excitement of starting something new.”
StevePavlina.com was launched on Oct 1st, 2004. By April 2005 it was averaging $4.12/day in income. Now it brings in over
$200/day $300/day $400/day $1000/day (updated as of 10/29/06). I didn’t spend a dime on marketing or promotion. In fact, I started this site with just $9 to register the domain name, and everything was bootstrapped from there. Would you like to know how I did it?
This article is seriously long (over 7300 words), but you’re sure to get your money’s worth (hehehe). I’ll even share some specifics. If you don’t have time to read it now, feel free to bookmark it or print it out for later.
Now, let's turn our attention to a topic that quite possible offend some of you, but without it...the entire world comes to a screeching halt. That topic is of course...SALES!
Sales...when speaking about sales, you must first address sales people and If you employ sales people or will in the future you've got sales management problems. Although I can't even begin to provide a full analysis of the solutions to sales management problems in a single email there are several fundamental and important things we can discuss that will help you have more productive relationships with your sales people, your distributors, or your franchisees.
One day my boss came into the office raving about this tape he'd gotten from somebody. It was "Dead Doctors Don't Lie", a brilliantly crafted pitch for nutritional supplements. And he wasn't the only one... I started getting copies of this tape in the mail, sometimes 2-3 copies a day. For about six months or so in 1996, it was the hottest thing going.
This thing was an MLM deal and the inducement to sign up went something like this: You buy 1000 copies of this tape, you buy a list from us, you mail the copies to 1000 people... ten of them sign up and buy more tapes, and each send to 1000 people.... pretty soon you'll have hundreds of people in your downline and you'll be drinking margaritas on a cruise ship somewhere in the Mediterranean.
A number of years ago, Michael, a good friend of mind was going through a rough time in his marriage.
It wasn't that he and his wife fought.
It was more like guerilla warfare.
It was exhausting to both of them.
Going to marriage counselling didn't work at all.
If anything, it made things worse.
But in a crazy way, they were still madly in love with one another.
I know. It makes no sense at all. But they loved one another even though they fought all the time.
On one thing they agreed - their kids. They never argued about their kids.
They argued about finances, where to vacation, what to have for inner, what movie to see, what video to rent, and what they should wear for an evening out.
Let's say you pay 50 cents for a click and Barbara in Oregon goes to your website and spends 8 seconds seeing what you're selling... then leaves.
50 cents divided by 8 seconds is $225.00 per hour. Barbara in Oregon's attention is pretty expensive, wouldn't you say?
Attention is the most precious commodity in the world today, and when you've got it, you'd better use it effectively. Seconds are ticking by.
As promised, I'll explain why deflation will severely punish the upper middle class. These are the people who think they're rich because their houses and stocks have gone up in value -- that is, because of inflation.
What Goes Up...
People concerned about inflation today tend to buy big houses and nice cars. They believe that the purchasing power of the dollar is going down. But what happens if cash becomes king?
This cash squeeze is already affecting many people who thought they were rich. My wife, Kim, has a friend who's a successful architect. Her husband was a manager of a good sized advertising agency. They have three children, the oldest in high school, and earn about $350,000 a year in combined income.
Boyd Myers left home in Texas, and a solid job as a computer programmer with the Air Force, to become a personal trainer - and that's when his career really skyrocketed.
After joining the Air Force out of high school in 1994, Myers got stationed in Montgomery, Alabama in 1996. There, he spent so much time working out at Gold's Gym that the gym finally offered him a part-time job in exchange for a free membership.
Myers, now 30, said he was happy to help others with their workout, but soon, "people started asking me to train them on the side," he said, so he insisted he would help them free of charge.