I have a lot of glaring faults, and very few advantages in life… but the one advantage that has helped me the most in my career has been my memory.
I’m no savant. I often forget why I came into a room… the names of even close friends often disappear from my mind like smoke in front of a fan… and if I hadn’t mastered the art of making lists, I’d be one lost and startled puppy during the workday.
No — it’s my long-term memory that has served me so well. It’s not like I could tell you what I ate for lunch forty years ago on this date (that kind of specific memory recovery apparently happens to some people as they age, though). But I CAN tell you what it felt like to be, for example, a teenager in the early spring of 1968. Not just the sixties, mind you — 1968 specifically, with all the events and Zeitgeist of that particular year.
Any time someone says to you, "Absolutely anybody can do this" you need to hang on to your pocketbook.
I do not believe that "anybody can do..." any specific thing. At least not to a level that the world is going to richly reward.
Let's take some of the stuff I teach. Can anyone build a Google campaign, write ads that get clicks and make their CTR's get better and better with testing?
Sure they can.
Can anyone and everyone expertly build and manage $20,000 of clicks each month?
No. At least I don't think so.
The extraordinarily successful people in the Adwords game are the ones who somehow 'crawl inside' of the campaign and feel what all those numbers and columns mean... who are able to sense what those visitors are clicking on and why. They can look at somebody's ad campaign and in 10 seconds know whether it's put together right, or not. Those are the ones who manage $10,000 or $100,000 of clicks every month and make it profitable.
I'm working with a startup company right now and we've been testing URL's in our Google ads. In one particular group the best one brings us sign-ups at $2.03 per opt-in and the worst one is $6.01. And the ONLY difference is the URL.
The worst one is the original name of the company. Because of this test the entire direction of the business has now changed.
Once at Ken McCarthy's System seminar someone told a story of someone who created this word-association experiment using banner ads just before Valentine's day, and they figured out that the #1 unmet need in the marketplace was women who wanted a date on February 14 but couldn't seem to get one.
Will there be another puzzle craze after sudoku? Perhaps kakuro? What about nurikabe?
If so, chances are it will spring from a Japanese company called Nikoli, run by the self-proclaimed godfather of sudoku, Maki Kaji.
While no one knows how much revenue is generated by the global sudoku business, most agree it has easily topped $250 million over the last two years from an estimated 80 million devotees.
Nikoli received only a sliver of that money. Mr. Kaji says his private company, with just 20 employees, had annual sales of about $4 million.
I love my dogs. I currently have two…a mixed breed collie/rottweiler type and a golden retriever. Since the mixed is growing old, my wife and I are considering getting a third one soon…another golden.
My wife and I treat our dogs like children. They run with us. They play with us. They cuddle with us. The big difference is when you want to go out for the evening you don’t need a sitter.
“Whoever said you can’t buy happiness forgot little puppies.”
(Quote of Gene Hill)
With all their good parts, they also have a few negatives, especially when you live in the country surrounded by trees and farmland like we do. One of those negatives appeared very brightly yesterday.
Curious about traffic arbitrage?
First, a few tips for managing salesforce
#1: Cut the truly poor performers - don't prolong everybody's agony.
#2: Coach top performers to do even better if you're looking for the fastest results.
#3: Provide the best possible combination of environment, example and tools but recognize that real motivation is self-motivation. You'll drive yourself crazy accepting full responsibility for other people's actions.
#4: Focus on accountability. Accountability always improves performance.
OK, maybe bizarre is the wrong word. How about ‘unusual’? ‘Unexpected’? Or ‘ubercool’? Better? Here we go:
1. Make $65 An Hour Teaching Others How To Play Games Online
Tom Taylor never expected to be a player in the business world; he just wanted to play video games. But as he got better and better, his passion for competitive gaming--and his desire to share his expertise with others--grew. Last year, Taylor, a top-five rated player in the pro-gaming circuit, started a video game coaching business to help others who wanted to improve their games. "I wanted to offer them a shortcut so they didn't have to go through what I did to learn," says Taylor, who started playing video games at age 7. Running his business, Gaming-Lessons, out of his Jupiter, Fla., home, Taylor draws dozens of clients from middle-school kids to middle-aged parents and from college students to celebrities. His fees? A whopping $65 an hour.
American industrialists try to build better mousetraps, but northern Europeans apparently need better umbrellas. The SENZ Umbrella has been designed to directly fill a need - to prevent a strong wind from turning an umbrella inside out. The SENZ team has redesigned the umbrella to be both stronger and more aerodynamic. The asymmetric shape keeps the rain from hitting the face, and it acts as a weather vane to help reorient the canopy for maximum protection. The SENZ Original opens up to about one square meter, and the Mini folds down to a typical handbag size.
I see this mistake every day of the week.
It's not just beginners who make it and believe me, I've made it too - and long after I should have known better.
If you want to know what the mistake is – and remember it so that you never make it yourself - the answer is in the question and staring you right in the face: "marketing."