Now, let's turn our attention to a topic that quite possible offend some of you, but without it...the entire world comes to a screeching halt. That topic is of course...SALES!
Sales...when speaking about sales, you must first address sales people and If you employ sales people or will in the future you've got sales management problems. Although I can't even begin to provide a full analysis of the solutions to sales management problems in a single email there are several fundamental and important things we can discuss that will help you have more productive relationships with your sales people, your distributors, or your franchisees.
One day my boss came into the office raving about this tape he'd gotten from somebody. It was "Dead Doctors Don't Lie", a brilliantly crafted pitch for nutritional supplements. And he wasn't the only one... I started getting copies of this tape in the mail, sometimes 2-3 copies a day. For about six months or so in 1996, it was the hottest thing going.
This thing was an MLM deal and the inducement to sign up went something like this: You buy 1000 copies of this tape, you buy a list from us, you mail the copies to 1000 people... ten of them sign up and buy more tapes, and each send to 1000 people.... pretty soon you'll have hundreds of people in your downline and you'll be drinking margaritas on a cruise ship somewhere in the Mediterranean.
A number of years ago, Michael, a good friend of mind was going through a rough time in his marriage.
It wasn't that he and his wife fought.
It was more like guerilla warfare.
It was exhausting to both of them.
Going to marriage counselling didn't work at all.
If anything, it made things worse.
But in a crazy way, they were still madly in love with one another.
I know. It makes no sense at all. But they loved one another even though they fought all the time.
On one thing they agreed - their kids. They never argued about their kids.
They argued about finances, where to vacation, what to have for inner, what movie to see, what video to rent, and what they should wear for an evening out.
Let's say you pay 50 cents for a click and Barbara in Oregon goes to your website and spends 8 seconds seeing what you're selling... then leaves.
50 cents divided by 8 seconds is $225.00 per hour. Barbara in Oregon's attention is pretty expensive, wouldn't you say?
Attention is the most precious commodity in the world today, and when you've got it, you'd better use it effectively. Seconds are ticking by.
As promised, I'll explain why deflation will severely punish the upper middle class. These are the people who think they're rich because their houses and stocks have gone up in value -- that is, because of inflation.
What Goes Up...
People concerned about inflation today tend to buy big houses and nice cars. They believe that the purchasing power of the dollar is going down. But what happens if cash becomes king?
This cash squeeze is already affecting many people who thought they were rich. My wife, Kim, has a friend who's a successful architect. Her husband was a manager of a good sized advertising agency. They have three children, the oldest in high school, and earn about $350,000 a year in combined income.
Boyd Myers left home in Texas, and a solid job as a computer programmer with the Air Force, to become a personal trainer - and that's when his career really skyrocketed.
After joining the Air Force out of high school in 1994, Myers got stationed in Montgomery, Alabama in 1996. There, he spent so much time working out at Gold's Gym that the gym finally offered him a part-time job in exchange for a free membership.
Myers, now 30, said he was happy to help others with their workout, but soon, "people started asking me to train them on the side," he said, so he insisted he would help them free of charge.
Free one hour teleseminar for copywriters on marketing their services.
[Via Ryan Healy Blog]
If owning a $2-million to $3-million home complete with tennis courts and a waterfront location in Cabo San Lucas sounds appealing, Calgary-based M Private Residences has a deal for you. Think of it as a time-share on a whole new level. "We specialize in the shared ownership of luxury vacation properties around the world," says co-president Paul Poscente. "The word 'ownership' is key and differentiates us from time-shares. Each investor actually owns an undivided interest in our properties and gets the luxury of travelling to those properties." In other words, this investment property doubles as a getaway home.
In a sleepy southwestern Ontario town no larger than an intersection marked by a family diner, a small company is doing very big, and very cool, business.
Iceculture Inc., known for manufacturing and selling ice blocks and sculptures, has carved out its biggest single contract ever: $400,000 to build an all-ice restaurant, called Chillout, in Dubai, the first of eight projects the family-run company will produce for Sharaf Group, a Middle East consortium. "This is the single-largest, most lucrative project we have ever undertaken," says Iceculture owner Julian Bayley, a former Fleet Street journalist.
Despite alert store personnel, sophisticated anti-theft systems and other precautions, shopping carts seem to have lives of their own, disappearing like magic from Valley retailers.
Enter Tom Martinet, whose company, Arizona Cart Retrieval, operates every day of the year except Christmas to locate and return the carts to area businesses.
"I knew there was a cart problem," Martinet said, "but I didn't realize the extent of it until we started this service."
When Martinet began working in grocery management in the 1970s, cart theft wasn't much of a problem, he recalls. "We'd send a bagger over to the nearby apartment complex to pick up a cart or two," he said. "That was about it."