Back when I started out in advertising… and even in the first year or so of my freelance career… I had to concentrate to remember exactly what “direct response” meant in the term “direct response advertising”.
Because a lot of the clients and agencies I worked with were oblivious. They understood the concept of advertising – you tried to persuade people to buy your cool new product.
How tough is that to be clear on?
I've gotten so sick of speakers at conferences who want to show you how to make a million dollars. They talk about how great they are and then ask you to invest obscene amounts of money and they will "give you the secret" to wealth and riches.
Will someone PLEASE tell people to STOP buying from these people? I would prefer you learn how to make an extra $250 a month. After you do that you can replicate the process and make MILLIONS next year, OK?
It's like mutual funds. Rather than own ONE site that is brining in all the cash, why not have a few hundred sites each making $250 each?
America loves a good mug shot. The more frizzed, frazzled and frantic, the better. An Orlando entrepreneur has seized on that fascination, recently starting “JAIL,” a weekly newspaper filled with nothing but the unflattering thumbnails. Page after page, with only a few ads in between.
Personalized Water Bottles As A Business Opportunity
Back in the ‘70s, I got a surprise visit from some of the baddest badasses in the U.S. government: Agents from The Bureau of Alcohol, Tobacco & Firearms (ATF).
No, I wasn’t printing sawbucks in the basement. But it seems I’d caught their attention nonetheless.
See, I had a client who was offering a premium entitled, How to Survive the Money Crash. And being the creative fellow I am, I decided that a whole-brain headline – a lead containing a dramatic visual that represented a money crash – would make my promotion impossible not to open.
How To Get Free Airtime And Free Print Ad Space By Setting Up Joint Ventures With Newspapers, Radio Stations And TV Channels
One way to reduce the risk and cost of launching a new consumer product is to get TV stations to run your ads for free. That's exactly what R.D. Smith did when he launched Drive & Grow Rich Inc. This year, Smith, 33, will sell more than $10 million worth of motivational and business CDs and sign up 100,000 new subscribers without paying a cent for advertising.
Smith calls his secret formula "joint venturing" with the media. "Every media outlet has some unsold airtime," he says. "Instead of taking a loss on it, they give it to me in exchange for a split of the sales."
The first time I heard about Chris Carpenter's "GoogleCash" I thought it was the silliest thing I'd ever heard of.
It's the world's fastest instant business, really. It works like this:
1) You go to a website that pays commission when visitors you send there buy, and you sign up for their affiliate program
Everyone wants to 'make easy money,' as far as I can see. It's a universal pastime and goal. The question I have, is how does one make money? Can you make money by starting a business? Some can, but most new restaurants fail within the first year, unless they are a franchise.
Franchises seem to do well, because the issuer of the franchise won't sell one unless they have done traffic counts, approve the location, median income of the area, competition, etc. Starting your own, has no franchise fees, and no percentage of the gross to pay to the franchisor, but then, you have no proven name or instructions on how to operate, menu prices and content, equipment and ingredients furnished by the franchisor which makes it work efficiently. I have had two restaurants, non-franchised, and they worked very well, but oh the work!
Idea of the day - Coupons For Godaddy
The following is a list of the Internet’s eight biggest Google AdSense publishers. The information was compiled from interviews and articles found on the Internet. Whenever possible, I list the source of the information.
You write an ad and bid on a keyword.
Someone sees your ad on Google.
She clicks. (And Google whacks your credit card,for 10 cents or a buck or ten bucks... whatever.)
She looks at your website for, say, 10 seconds.
"Nah, that's not what I was looking for," she thinks. Or "Too expensive, I'm going to look somewhere else." Or "Too cheap, must not be any good." Or "That's nice, maybe I'll search again next week." Or "These guys really don't have what I'm looking for" -- even though you have *exactly* what they were looking for, they just didn't spend enough time to see that.