In this interview, I talk with Dan Kennedy about his three new, outrageous, confrontive and controversial 'No B.S.' books. Dan is a world-famous speaker, with a 29 year career including 9 years on the #1 seminar tour in America, addressing audiences as large as 35,000, repeatedly appearing with former U.S. Presidents, General Norman Schwarzkopf and Secretary Colin Powell, top athletes, Hollywood celebrities, legendary entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Jim McCann (1-800-Flowers), Ben & Jerry (Ben & Jerry's Ice Cream), and other leading speakers including Zig Ziglar, Tom Hopkins, Brian Tracy and Jim Rohn. Dan is also a highly successful entrepreneur who has built, bought and sold businesses; a high-paid consultant and advertising copywriter commanding $20,000.00 to $70,000.00 and more per project; and the consultant to a group of about 50 different niche-industry consultants, in total assisting over one million business owners annually.
Most of us – and most of our prospects – do things we know we shouldn’t. Or don’t do things we know we should.
And most of us are pretty sure that – sooner or later – we’re probably going to get what we deserve. So we regret our sins and that feeling of regret is called “Guilt.”
Now, guilt as it turns out, is one of the most powerful of all human emotions – and so is the unique kind of euphoria that accompanies forgiveness.
Every prospect you talk to is a walking, talking bundle of guilt.
A long time ago, I learned a simple rule of life: When the crowd rushes off in a lather to the right… I take a serious look at going left instead.
You don’t have to be a student of history for very long before it becomes blaringly apparent that the “common wisdom” of any culture is usually just deadass wrong. There’s something slithery deep in our nature that makes us gullible whenever “everyone” starts believing something.
After the dust settles, it’s hard to see how anyone could have bought into whatever was thought of as a brilliant idea at the time. Enron was featured on every major finanical publication’s front cover as the “company of the future” just months before it collapsed. People went absolutely berzerk over really stupid (and completely unworkable) Web concepts while the Dot Com bubble stretched toward the inevitable pop.
The truth is that a lot of profitable AdSense niches aren’t very sexy. Fire alarm and fire safety niche is just another proof of that.
I’ve never heard of any MFA site created in the niche of fire prevention or firefighting equipment, but this niche works wonders.
I’ve discovered it accidentally, after reading about a company that manufactures and sells smoke detectors. I took a notice of all the ads that had to do with fire and smoke detectors and started investigating.
There are a number of methods for rearranging the existing and old into the different and new that actually account for most innovations in the world. There may not be anything new under the sun.
Disney is often called the 'Inventor of the Theme Park' but actually he changed the amusement park. Now here are some of the things that belong on this practical creativity list.
Number one: can we plus the product, service or business? Plusing is addition, adding to. A while ago a company rolled out a new product, peanut butter and jelly swirled together in the same jar. Depending on how you want to look at it they plused the peanut butter with jelly or vice versa. The product didn't do well but it's a good example of the idea.
(CNNMoney.com) Last year PropertyRoom.com, an auction Web site that sells lost, stolen or forfeited goods from police departments, opened its doors to third-party vendors.
Revenues jumped 33 percent, to $8 million, and are projected to hit $10 million to $12 million in 2006.
PropertyRoom.com has signed up more than 750 departments since it was launched in 1999, and its 70 employees ensure each product's authenticity and condition.
By extending that vigilance to third-party vendors - conducting background checks on all merchants, including jewelers and electronics sellers - the company hopes to allay the concerns of e-shoppers. "We're after a fraud-free environment on the Internet," Lane says.
Silicon Valley's technology workers may be among the most likely to succeed, but they aren't usually voted best tressed.
Dena Kaufel, the 43-year-old founder of Onsite Haircuts, recognized the root of the problem - "Not everyone wants to take two hours out of his workday to drive to a salon" - and responded.
Kaufel and her staff drive a pair of Winnebagos outfitted as traveling beauty salons, complete with barber chairs, mirrors and sinks, to 11 company parking lots throughout the area.
Blacksmithing is just one of the skills taught in the John C. Campbell Folk School, in Brasstown, N.C. Founded in 1925, it is a nonprofit geared toward teaching the art, culture and handicrafts of the Appalachian Mountains. Its instructors offer more than 800 weekend and weeklong classes in subjects from blacksmithing to fiddle playing to quilting. Last year some 6,000 students from 49 U.S. states and four other countries attended the school, whose tuition ranges from $235 to $485.
Paul Garrett is the school's resident blacksmith. Students in his Hot and Cold Forging with Ferrous and Nonferrous Metals, $412, learn to gingerly bend metal heated in coal-burning forges that can reach 2,500 degrees.
Jose Muñiz's career began when a friend bet him $100 that he could not sell butterflies for a living. Now, seven years later, the former business consultant and his wife, Karen, own Amazing Butterflies, a live-butterfly distributor with offices in Tamarac, Fla., and San Jose, and a projected $1 million in revenues in 2006.
The dramatic effect created by the release of scores of butterflies has made the business popular among wedding, funeral and charity event planners.
The company, which charges as much as $95 for a dozen monarchs, has also worked events for companies such as Viacom's Nickelodeon, which ordered several hundred butterflies in August for a filming in Burbank, Calif.
The idea for One Day University came to its founder, Steven Schragis, in October 2004, after he visited his daughter, a freshman at Bard College in Annandale-on-Hudson, N.Y. The school offered parents 20-to-30-minute samples of each class. “Everyone loved it and made the same joke: Wouldn’t it be better to be going to college again instead of paying for it, but with no tests and no need to stay up and study?” recalled Mr. Schragis, 50, the former national director of the Learning Annex.
A few months later he went to see the Broadway show “Avenue Q,” which features a song called “I Wish I Could Go Back to College.” “I watched the whole audience tear up over that sentiment,” he said, and a business was born. The company is very much for-profit; classes range from $189 to $239.