One of the reasons I got into teaching was a special notebook I kept throughout the early years of my freelance career.
In that notebook, I wrote down every non-writing rule I came across in business. These were not the tactics and tricks and secrets I was using to actually write copy. All those notes and insights went into different files.
No, this one special notebook was simply called “Nuggets”. I was hanging around stars, geniuses and wizards who constantly spouted little tidbits of wisdom — the guiding rules of their life — and I was astonished that few people were as knocked out by the power of these nuggets as I was.
Here they are, boys and girls. Read and laugh.
American Idol Producers Edit The Show To Make Paula Abdul Look Less Drunk
How To Make $932.77 Million With One Really Wacky Idea
The 50-Mile Rule: Your Guide to Infidelity and Extramarital Etiquette
Is Hef really having a better time at the Playboy Mansion than you are at home?
Bilk - Turning Milk To Beer
Australian Man Sells His Life on eBay
Branson Takes On Web Gaming
Man Charged After Shooting His Foot
California Congressman Wants To Outlaw Light Bulbs
Who Are The Angels? Full Documentary.
First - the real key to effective telephone marketing is structure and organization. Winging it is a real bad idea. A script, an outline, notes, flip cards, some written tools to help you stay on track are important. The most experienced telephone selling professionals in the country use scripts and notes.
Second - courtesy is a paramount of importance. Remember that the person on the other end of the phone can't see you; they can only react to what you are saying and how you're saying it.
Third - recognize that some people will not respond well. They'll cut you short, even hang up on you. You'll just have to be okay with that. Don't take it personally. Remember people throw out your mail pieces unread too. You just don't have to be there to see it.
TOYOTA CITY, Japan — It does not occupy much space on the office wall, but Latondra Newton calls it the hardest thing for Toyota’s new American employees to accept: those colored bar charts against a white bulletin board, in plain view for all to see.
No, they are not representing the company’s progress toward goals. Rather, they are the work targets of individual workers, visibly charting their successes or failures to meet those targets.
This is part of the Toyota Way. The idea is not to humiliate, but to alert co-workers and enlist their help in finding solutions. It took a while for Ms. Newton, a general manager at Toyota’s North American manufacturing subsidiary, to take this fully to heart. But now she is a convert.
Romantic-Minded Entrepreneur: Alexi Faucher, 47
Name of Business: Seduction and Spice
What the business does: Caters romantic dinners
Founded: 2003, though it wasn't a full-time business until last year
Location: Phoenix, Arizona
Employees: 0, but she occasionally uses contractors
There's something about this business: Faucher's business is still in the startup phase, but with projections of $70,000 by the end of this year, she's making a living--and racking up a lifetime of interesting memories. She has catered meals in the back of a limousine for a surprise birthday, as well as in someone's hot tub and another person's hammock. The best part of the business, though, is knowing that she's helping create memories for her clients. "After the stage is set, I take one last look to make sure everything's as perfect as it can be," says Faucher, who then generally disappears, since after all--John Ritter's classic sitcom excepted--two is company, but three's a crowd.
Everything can be upgraded, even the incredibly easy to assemble furniture that we covered last year. The Simple Furniture Company launched its latest brand last week, and it's an upmarket version of Real Simple Furniture. InModern's design is sleeker and more sculptural, with upgraded prices to match (USD 249 for an RSF desk; USD 400 for an InModern desk).
Design aside, the premise remains the same: no tools needed to assemble or disassemble the furniture. The pieces are made of real wood, not particle board, and the wood comes from certified environmentally responsible forestry. Everything is manufactured and assembled in the United States.
On your desk or credenza, on your business' counter or mounted on your wall is a powerful effective marketing tool that you're already paying for but probably using a lot less and a lot less effectively than you could be. The tool is the.... telephone.
Telemarketing is an area of tremendous interest in all types of business today as the cost of other methods of prospecting, qualifying customers or clients and marketing continue to increase dramatically. For the small to medium size business telemarketing has many advantages.
Among them the fact that you literally pay as you go. In direct mail, for reasonable economics, you may have to print thousands or even tens of thousands of brochures and materials all at one time. In media advertising you have to pay for circulation of thousands, tens of thousands or even hundreds of thousands of people all at one time but with the telephone you can reach out and contact as few or as many prospects as you wish at one time.
'Touched for the very first time'
Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.
While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.
So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on the trot? And is there something we in business can learn about branding from the chameleon of pop music?
Most people don't pay near enough attention to negative keywords. Or maybe they stick in words like "free" or "cheap" but usually that's not enough. Sometimes the total success or failure of your PPC campaign hinges on the proper use of negative keywords.
Here's an example - the keyword "soap." Here are the results you get from the Overture inventory tool:
Searches done in December 2006
Count Search Term
91393 soap opera
Though I live near a downtown crammed pretty much wall-to-wall with casinos, I never haunt any of them unless friends are visiting.
And most of my friends, by the time they arrive, are visibly hungry for an evening spent in degenerate splendor, throwing their money away. The more gritty the casino, the better, too.
I had an old friend come up for Superbowl weekend with his son, and we decided to watch the slopfest in the dirtiest, darkest, and most out-of-control sports book in town.
Gosh, it was fun.
Hot dog and a Heineken, two bucks. It’s like they were daring us to become slurring gluttons.