CRM software is pure gold. I’ve been involved with software and shareware since 2002 and I don’t know too many software niches, like customer relationship management software, that are obscenely profitable with AdSense.
It just happens that I co-own one of the first shareware discounters ever called Deprice.Com (if you need cheap shareware, that’s the place to go). And because we have a searchable database of 15000+ titles, I occasionally stumble upon a niche that brings more profit from AdSense than from affiliate commissions (that’s not typical at all. Actually that’s exceedingly rare).
Wendy and her husband Jack moved from East Brunswick, New Jersey to Maine in 1979 with a dream of building their own home and have a simple, natural life. Wendy, then 24, even went back to college to study the newest methods of farming in anticipation of their new life because “that's what we thought we would do when we came up here.” Their hope was simply to lead a self-sufficient life. As she puts it, “we didn't want to become big farmers.” The reality, however, was not easy.
One business article of faith I learned a long time ago is the importance of capturing every prospect’s and every customer’s name and address.
Your customer list and your marketing skills make up a very valuable “off-balancesheet” asset, perhaps your biggest single business asset--tangible or intangible. I can’t remember the last time I went into a store to buy something and they asked me for my name and address.
And I’m sure you can think of dozens of times you’ve been in a business establishment when nobody asked you your name, except when you gave them your credit card. And I’ll bet you that few of these businesses captured the name, address and phone number off your credit card or your check, let alone did anything with it. To me that seems so wasteful.
What world-class salesmen know that you don’t yet about closing the sale, on your terms (Critical stuff.)
You know what world-class salesmen do that you don’t?
They practice the art of persuasion every day. With everyone they come in contact with, both at the job and in their private lives.
They know that, to become a master of persuasion, you must become obsessed with it. No matter how good your product or service is, your prospect doesn’t really want it. He doesn’t want to be sold, doesn’t want to feel any urgency with finding out more, and certainly doesn’t want to pull out his wallet. You must persuade him.
I tell clients to think of their prospect as a huge blob so overcome with inertia it will not move quickly to save its own life. That’s what you have to imagine you’re up against. And your job is to light a fire under this blob’s butt, and get it to move and think and feel. And desire.
Hospital equipment is a rather broad niche that I am currently working with. So far, it provides decent results. First, I tried particular types of hospital equipment, namely MRI machines and X-Ray machines, but the average payout was still less that a quarter per click.
Usually, the pay out increases as you go from general to specific. But in case with hospital equipment I found the opposite to be true. The niche of hospital equipment provided better results than any particular subset of the niche.
I’ve also noticed a lot of ads for refurbished hospital equipment and used hospital equipment, as well as ads for hospital lab equipment. I’ll look into these further, if I have time.
I just finished polishing my latest issue of the Rant - it’s a good ‘un, too. All about making decisions.
However, after sending the issue off to be printed and mailed, I realized I’d forgotten to include one of my notes.
So, here it is:
The ability to make a good decision is a key to becoming a true professional, in any market or business. Very few people understand the mechanics of decision-making… and, in fact, recoil at the idea of going deep with the process.
The result: Most folks do the equivalent of flipping a coin, or making snap judgements based on “intuition”, whatever that is. I’m not gonna get into politics, but right now there is a mob of elected officials who got their job by presenting themselves as being “decisive”. Not making good decisions, mind you, but being decisive.
Tamara Carlisle left her successful career as an independent film and commercial producer to distribute videos for kids. She has found a niche distributing her own videos as well as those of other independent producers all over the United States. Success, however, did not come easy. Customers were slow to discover her wonderful videos. There even came a point that she had to call herself just to hear the phone ring.
Now, she ships a 44-page catalog featuring over 250 videos, software and audio products to a growing number of customers around the world. To complement her print catalog, she opened a web site in 1996. However, it was a dud. She did not know how to tap the Web for her business. Relaunching her site three years later, BigKidsVideo.com has become an important source of educational and fun videos for parents, libraries and schools.
I taught one client, who was generating leads for office equipment, how to make more money off his office equipment competitors than he made off his own business. Every time my client mailed 1,000 pieces of direct mail, it cost him $1,000 and brought a 5 percent response - 50 inquiries for $1,000.
Of those 50 inquiries, he would sell 10 percent of five people - meaning he did not sell 45 of them. Until he met me, he just kept sending out 1,000 letters for $1,000, selling five more people and discarding the non-converted prospects. I told him “Your goal is to ethically exploit every profit opportunity in all these prospects and customers.”
I have discovered the criminal record search niche by promoting a website called RegistryRecords.Com. This site allows you to search criminal records, as well as other types of records, on practically anyone in US.
Not that I was that much interested in criminal records. Quite the contrary that 75% commission on each sale was the thing that got my attention. To make the long story short - I’m not making much money from the sales, but Google seems to love criminal records. (Not the first time Google saves my butt from financial misery.