Avoid These 5 Common Mistakes In Newsletter Subscription Marketing
As Bill Bonner of Agora Publishing is fond of pointing out, nobody wakes up in the morning, taps his or her significant other on the shoulder, and says, “Honey, let’s go out and buy some newsletters today.”
Indeed, the glut of free and low priced information competing for our subscriber’s limited time and attention today means we have to work harder than ever in our promotional copy to prove that our newsletter delivers tangible value far in excess of the subscription price.
Yet most newsletter promotions fail to convince most of the potential subscribers reading them of the value of what we are selling. Here are 5 common errors that, if avoided, will help you convince more of the people on the mailing lists you rent to try your publication.
This Lawyer Is A Real Pest
Lawyer Pete Cardillo can still remember the horror of lying in bed one night while termites gnawed his house out from under him. "They were eating into the floorboards and eating toward me," he says. Thankfully, that was just a nightmare. But such scenarios have now entered Cardillo's daily life.
Sixteen months ago Cardillo, 48, left his post as a managing partner in the Tampa office of Pittsburgh-based Buchanan Ingersoll, one of the country's largest law firms, and opened his own practice exclusively dedicated to termite litigation. In 2005, Tampa-based Cardillo Law brought in revenues of about $550,000, with profits of an estimated $400,000. Cardillo goes after large extermination companies that he believes fail to detect or remove termites, and insurers that refuse to pay for damage.
Invoice factoring - **** Niche
Invoice factoring is a niche that I heard about. Literally. I first learned about factoring from Guy Kingston’s podcast called Mind Your Own Business.
So what is invoice factoring. Actually I don’t know exactly. This is how I understand factoring. Say, your business needs money. And it manufactures something. So it has accounts receivable and so on (meaning that somebody purchased your products and promised to pay or to be mor exact, it’s money which is owed to a company by a customer for products and services provided on credit).
Invoice factoring is a financial operation when a bank of a factoring company gives you money and takes your invoices and makes sure that folks who own money pay up.
How A Lost Election Made One Man A Multimillionaire
In 1981, John Zogby, a 33-year-old history professor and founder of the Utica Citizen's Lobby, decided to add another credential to his resume: mayor of Utica, N.Y. Then a curious thing happened: He lost, but he knew beforehand how much he would lose by. He and his students had conducted a preelection poll that showed him getting 14% to 15% of the vote. And that, says Zogby, is exactly what he got.
A Selfstorage For Your Clothes
http://www.garderobeonline.com/
Kim Akhtar was a typical new yorker with a typical problem--too little closet space for all her clothing. "I've lived in New York for 20 years," she says. "You're always complaining about space." She knew her predicament was not unique--plenty of professionals and fashionistas have more designer clothes than closet space. Tired of the massive effort it took each year to switch her closet from spring to winter and store her off-season clothes with the local dry cleaner, Akhtar wanted a readily accessible place where she could store her things and keep them in good condition.
Why Bubba, the auto mechanic who can’t seem to fix your leaky radiator, feels qualified to tell you how to beat stock market
Forgive me if I’ve gone off on the following subject before. But it’s just too important for serious marketers to ignore. It’s a ride worth taking a couple of times, until you “get” it.
Here’s the headline: The most incompetent people in your life... have no clue whatsoever they are incompetent.
Proof of this astonishing news comes to you from Cornell University, where researchers were left slack-jawed at what they discovered. Not only do incompetent people not realize their propensity to screw things up beyond hope... but they also consistently register absurdly high on the selfc-onfidence scales.
Avoid Bankruptcy And Bankruptcy Loans - *** Niche
Avoid bankruptcy is the one bankruptcy niche I like the best. The bankruptcy itself has long been known to be an MFA niche, so most of the times you get crap ads displayed (4 best sites about bankruptcy, free bankruptcy resources and other classic MFA ads).
Bankruptcy lawyer and bankruptcy attorney didn't perform all that well for me either. But after doing some keyword research, I decided to test two key phrases - avoid bankruptcy and bankruptcy loans and these consistently gave me higher profits.
Here is why. Avoid bankruptcy and bankruptcy loans, AREN'T about bankruptcy really. They are most often about refinancing. The companies that bid on these two terms are actually high risk high profit lenders.
Can You Become A Millionaire, Selling SAT Prep Courses Online?
Getting into a top college seems tougher than ever these days, and even the best high school students stress out about the SATs. Joseph Jewell, however, approached the test with a different mindset, treating it as a game. "It was fun to try to beat the SATs. I looked at it as a challenge to accumulate as many points as I could," he says. His strategy worked. He scored a perfect 1600, enrolled at the California Institute of Technology in 2001, and that same year co-wrote a book, Up Your Score: The Underground Guide to the SAT.
How to Write Subject Lines That Get Your E-mail Opened And Read
When prospects get your e-mail marketing message, they make a quick decision, usually in a couple of seconds, to open or delete it based largely on the subject line. But given the glut of promotional e-mail today, how can you convince a busy prospect -- in just a few words -- that your message is worthy of attention?
The “4 U’s” copywriting formula -- which stands for urgent, unique, ultraspecific, and useful -- can help.
Originally developed by my colleague Michael Masterson for writing more powerful headlines, the 4 U’s formula works especially well with e-mail subject lines. I’ll share it with you now.
Inventions And Inventors - *** Niche
I love reading about inventions. Sometimes there are incredible stories about inventors coming up with strangest ideas, like How Scratched CD Made One Man Multimillionaire. Pretty incredible, ain’t it?
Inventions are a great niche for me. First, it’s addictive. Inventions always make a great read. And there is a hungry crowd of wannabe inventors. Second, there are tons of patent lawyers, inventor consultants and other online advertisers, which is always good for your bottom line. Third, I am able to sell a lot of books as an Amazon’s affiliate on this subject.
