PPC, Pay Per Click - *** to **** Niche

I know, it’s a bit ironic but PPC or Pay Per Click is a profitable niche to write about itself. PPC is a billion dollar industry lead by Google and Yahoo, but make no mistake, there are thousands of smaller PPC players, making a buck providing pay per click services to other companies.

The PPC niche can be divided into several broad segments. By far, the biggest one is PPC management. Many companies seek to outsource pay per click management, because they simply don’t have a specialist who can run a PPC campaign or it’s too expensive to hire one. This is where the money is.

The second PPC niche is pay per clicks software, which automatically manages your bids. PPC software becomes absolutely necessary, when you run hundreds of PPC campaigns with tens of thousands of keywords. BidRank, for example, is one of the most well known PPC software titles out there, but there are plenty of others.

The third PPC niche is pay per click infoproducts. Things like Google Cash, for example. There are tons of those available, and some of them are very, very good, like Perry Marshall’s products, others are total crap.

The final PPC niche is made of smaller PPC players, like Kanoodle, FindWhat (rebranded as Miva.Com) or Findology.

The first three niches are profitable, the fourth one isn’t. That’s all you need to know about PPC.

Further Reading

Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines

In order not to violate Google TOS, I rate niches with my own star system. ** - $0.20-$0.30 per click average, *** - $0.30-$0.50 per click average, **** - $0.50-$0.70 per click average, ***** - $0.70-$1.20 per click average. While I don’t mind sharing information on ***** niches, I don’t make this information publicly available because it would quickly kill these niches or get Google pissed off at me.

All AdSense niches were tested by me personally and your results shouldn’t be very different, unless your account was smart-priced, too much time passed since my testing, MFA got a hold of the niche or your site or traffic source sucks big time.