What is Your Real Business?
In your previous Success Marketing Strategy email I talked about the purpose of getting a customer and how the very important word in that statement is 'purpose.' Now I'm going to talk about the business you are in.
Do you remember when Kerry/Edwards announced that there are a lot of factors that go into picking a veep. I've been privy to a few discussions with real insiders about how the process works. Rarely does the Prez candidate get his choice – and he certainly did not in this case.
Neither the men or their wives could stand each other, and I can assure you that Theresa was peeved at having a more dynamic, charismatic, articulate star on the ticket who'll outshine hubby. I've met Theresa.
Anyway, if you were in charge, you might try buying a state or states, although that couldn't have been top criteria here; the southern good ol' boys actually did better up north than in the south where everybody sees through their shtick. Gore couldn't carry his home state of Tennessee; there was no evidence in primaries of Edwards' ability to deliver a state. You might go for compensating strength; as Bush Jr. did with Cheney's experience and gravitas. That's not it here, either.
You might go for resume, but none here to speak of. Or you might go for who can raise a ton of money and is in favor with the big money providers. In this case, that's the bingo.
No, it was NOT about who is best qualified to serve in the position or if necessary as President.
It was about money.
While it is very bad for America, politics has become nothing but a business, and the people in the business understand the business they are in; the money business.
You at least have to give them credit for 'accurate thinking.'
A lot of businesspeople in other businesses never rise to such a level of clear-headed, laser-focused accuracy in their thinking about their businesses!
It has been said of me: all you think about is the money. When I have my business hat on, that's what I'm supposed to think about.
A lot of people insist on counting other things: hits to a web site, readership of media, even grosses or total customers or 'billions served.' B.S. And a lot of people have very mixed agendas for being in business. A lot of those people go broke sooner or later.
Dedicated To Multiplying Your Income
Dan Kennedy
See the profit producing, wealth attraction resources at http://www.dankennedy.com/products.html
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