Why Jerry Della Famina Is Not My Hero

Submitted by Dmitri Davydov on Sat, 2007-09-08 09:48.
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I’m a fan of David Ogilvy. Rosser Reeves. James Webb Young.

But Jerry Della Femina? Not so much.

Della Femina was interviewed by the NY Post (8/27/07, pp. 38-39) for an article on the differences in the ad agency business of the 1960s vs. today.

Laments Della Femina: “It went from being a business of fun to being a business of money, and that changes everything.”

Pity Della Femina’s poor clients, whose ad agency — Della Femina — thought its mission was to have fun with the client’s money, and not turn it into more money.

Adds Della Femina, explaining how he and his colleagues could have the proverbial 3-martini lunch every day and then go back to work: “The only thing that made it possible was that the people you were dealing with were as drunk as you are.”

I’m sure Della Femina clients would have loved knowing that Jerry and his staff were bombed when working on all those costly ad campaigns.

I have fun every day as a freelance copywriter — more fun than anyone has a right to have at work and still call it “work.”

But having fun is a side effect of loving what I do and (I think) doing it at a reasonable level of competence.

My objective, however, is always to make the client’s marketing make more money.

That’s what he’s paying me for. Not to have a party.

[Via - Bob Bly]

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